Brother P-touch label makers use unique and advanced laminated tape technology
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Brother offers one of the most comprehensive selections of P-touch label tapes available—featuring a wide variety of tape colors, sizes, finishes, and adhesive types to suit nearly every labeling need. Whether you're looking for the best P-touch tape for outdoor use, labeling cables, textured surfaces, or home organization, there’s a Brother tape designed specifically for that purpose.
The key to choosing the right tape is understanding your specific application and ensuring compatibility with your Brother P-touch label maker. Brother’s lineup includes both laminated tapes—ideal for extreme conditions like heat, cold, moisture, and chemicals—and non-laminated tapes for everyday labeling tasks.
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Laminated P-touch tapes are built tough. They resist fading, water, abrasion, and harsh temperatures, making them perfect for industrial labeling, warehouse shelving, and outdoor environments.
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Non-laminated P-touch tapes offer a more cost-effective solution for indoor general use, such as labeling files, drawers, and shelves.
With multiple adhesive options—from standard and extra strength to flexible ID tapes—you can easily find the right Brother tape for flat, curved, or textured surfaces. Use our comprehensive guides and product filters to find exactly what you need.
By understanding the differences between Brother TZe, M, HGe, and specialty tapes, you’ll be able to choose the right tape that delivers professional, durable results—no matter the job.
View the TZe Product Safety Information Sheet (PSIS) and Material Safety Data Sheet (MSDS)
Why Choose Genuine Brother P-touch Tapes?
Brother TZe tapes feature exclusive laminated label technology, making them exceptionally resistant to heat, cold, water, chemicals, and fading. These industrial-grade labels are ideal for demanding environments—from outdoor signage and cold storage labeling to kitchens and warehouses. With their durable construction and professional finish, Brother laminated tapes are built to outlast standard labels.
Explore our most popular guides to find the best match:
No matter your label maker model or application, there’s a Brother P-touch tape that fits perfectly—and performs reliably.
1. Brother P-touch Tape Types
- Laminated tape - TZe Series Tapes: Durable, water and fade resistant.
- Non-laminated M Series Tape (M tape): Best for basic indoor labeling tasks.
- Fluorescent TZe Tape: This TZe tape features a vibrant background that stands out much more than standard color tape, making it incredibly eye-catching. Here are some of the best uses for this label tape:
- Warning and Instruction Labels: Perfect for factories, ensuring safety messages and instructions are clearly visible.
- Advertising Labels: Ideal for stores, helping promotions and important information grab attention.
- Signs and Notices: Great for creating signs and notices that need to be noticed quickly and easily.
- Enhanced Visibility: Ensures that crucial information is easily seen, improving safety and communication in various environments.
- Available in 1/2" TZeB31, 3/4" TZeB41 and 1" TZeB51
- Iron on Fabric tape: This tape is made from cloth so that after letters are printed on it, an iron can be used to stick this tape to some other piece of cloth. This tape allows letters to be printed on it to be transferred by ironing to a piece of fabric. It can be used to place the names on smooth surface fabric like the 100% cotton used in uniforms. Clothing with letters transferred to it can be dry-cleaned, or washed.
- Tape is made from cloth and allows users to produce iron-on labels for clothing
- Clothing with Iron on Fabric tape can be dry cleaned
- Avialable in 1/2" Navy Blue on White TZeFA3
- Tamper Evident Tape (Laminated) - TZeSE4: This tape features a special adhesive that leaves a checkerboard pattern when peeled off, making it perfect for labels that must remain intact. Ideal for use on company equipment to ensure security and prevent unauthorized removal.
- Available in 3/4" TZeSE4 and 1.5" TZeSE6
- Flexible Identification tape (laminated): Perfect for wire wrapping, cabling and other curved surfaces. This specially designed tape can be used for telecom and datacomm applications.
- Made with special materials designed for labeling around sharp bends and around cylindrical surfaces.
- Label will not lift up by the edges, ensuring a complete adhesion to the surface
- Ideal for flagging cables
- Extra Strength Adhesive tape (laminated): Extra Strength Adhesive Laminated Tapes are perfect for textured and hard to stick surfaces. Extra Strength industrial tape has up to twice the adhesive strength than regular P-touch Tape. It can be used on a much wider range of surfaces and materials. It's ideal for harsh environments and textured surfaces!
- Has twice the adhesive strength than regular P-touch tape
- Can be used on a wide range of industrial materials
- Ideal for harsh environments & textured surfaces
- View the extra strength TZe Tape Size and Color Guide here.
- TZe Cleaning tapes: Cleans print heads after heavy usage for continuous optimum performance - good for up to 100 cleanings.
- Metallic Tapes: Non-Laminated Metallic Tape is also known as "M" tape. This tape is non-laminated and prints black letters on durable color tape. This tape should be used for indoor, temporary use.
- HGe Series Tapes - Size and Colors: HGe tape is a new tape designed for commercial and industrial labeling applications and provides enhanced speed on Brother's EDGE E-Series models. These tapes are not compatible with every model so check your user guide or view product details. These p-touch labels stay on under both normal conditions and in harsh indoor and outdoor environments.Standard adhesive and Extra Strength adhesive tapes come in 5 piece bulk packaging.
What are the differences between TZe and HGe tapes, aside from the fact that only a few industrial label makers are compatible with HGe series tapes? - HSe Series - Heat Shrink Tubes: HSe tube is a printable heat shrink tubing designed to mark cables, fiber and wires.
- Avery Die Cut Labels: There are three different styles of AV (Avery) label cassettes available, which are designed to expand your addressing and filing capabilities. All styles are die-cut paper labels available for specific models only: PT2600 / PT2610 / PT3600 / PT9500PC / PT9600.
- Avery Die Cut labels for p-touch printers are discontinnued
2. Brother P-touch Tape Shelf Life: How Long Do Tapes Last?
Brother P-touch Label Tapes will last indefinitely as long as they remain in their original sealed packages and are stored under the following conditions:
- Kept out of direct sunlight.
- Temperatures ranging from –10 degrees C to + 45 degrees C.
- Humidity ranging from 5% to 80%
- Kept away from direct exposure to water and/or chemicals.
3. TZe Tape Widths
Brother TZe label tapes are available in seven distinct widths, allowing you to choose the best size based on your labeling application and your Brother P-touch label maker’s compatibility. From ultra-slim tapes for wire marking to wide-format tapes for signage, Brother makes it easy to create clear, professional labels in the right scale for the job.
Available TZe Tape Sizes:
- 3.5mm (9/64") – Ideal for labeling wires, cables, or other very small items.
- 6mm (1/4") – Great for labeling file folders, small containers, or storage drawers.
- 9mm (3/8") – A versatile size perfect for office supplies and general labeling tasks.
- 12mm (1/2") – The most popular size, excellent for everything from kitchen jars to equipment labels.
- 18mm (3/4") – Offers more visibility for labeling shelves, bins, or industrial tools.
- 24mm (1.0") – Ideal for signage, warehouse labels, and warning labels that need to stand out.
- 36mm (1.5") – Maximum width for high-impact, bold labeling such as safety signage or pallet tagging.
Most Brother P-touch label makers support multiple widths, though not all support the wider 24mm or 36mm options—check your model’s specifications or use our Tape Finder Tool to confirm compatibility.
4. Why do Brother P-touch TZe laminated labels last longer?
What makes Brother P-touch TZe laminated labels stand out from ordinary labels? It’s Brother’s exclusive laminated tape technology—a unique design that protects your printed text beneath a layer of super-clear polyethylene laminate. These labels are engineered with a six-layer construction, creating an ultra-durable, yet thin tape that holds up under the toughest conditions.
Each label is produced using thermal transfer printing, with characters sandwiched between two layers of tough PET (polyester film). This results in a virtually indestructible label that is abrasion resistant, UV fade resistant, and built to withstand exposure to water, heat, cold, and chemicals—even in industrial and outdoor environments.
Brother has conducted extensive testing to prove the superiority of its TZe laminated labels over competitor brands. From high-temperature performance to chemical submersion and abrasion resistance, these labels consistently deliver long-lasting, legible results, staying securely affixed wherever you apply them.
When you need labels that are made to last—whether it's for warehouse bins, electrical panels, frozen goods, or safety signage—Brother P-touch laminated labels are the proven solution. What follows are the real-world tests that demonstrate just how tough these labels truly are.
Abrasion Resistant Labels: Built for High-Wear Environments
Brother P-touch laminated labels are engineered to handle heavy wear and tear, thanks to Brother’s patented lamination technology. These labels are ideal for high-traffic areas, industrial settings, and any surface that experiences frequent contact or friction.
In a controlled abrasion resistance test, a 1kg sanding device was moved across Brother laminated labels and non-laminated competitor labels for 50 return passes. The results? The Brother P-touch labels remained fully intact—the printed text was completely unaffected, and only minimal surface scratching appeared on the lamination. In contrast, competitor labels showed significant wear and loss of legibility.
This proven performance shows why Brother TZe laminated tapes are the preferred choice for durable labeling in harsh, high-contact environments.
Temperature Resistant Labels
Brother P-touch laminated labels are built to perform in extreme temperatures — from freezing cold to intense heat. These industrial-grade labels have been tested to withstand temperatures ranging from -112°F (-80°C) to 356°F (150°C), making them ideal for both cold storage labeling and high-heat industrial environments. During rigorous testing, Brother labels were affixed to stainless steel and exposed to both freezing and high-heat conditions for 240 hours. At -112°F, there was no change in adhesive or color. At 356°F, the labels remained fully intact, with only minor discoloration — and their adhesive strength actually increased due to thermal activation.
For applications requiring maximum heat resistance, we recommend the following tapes: TZeS941, TZeS951, and TZeS961 (Black on Matte Silver) — known for their superior performance in high-temperature conditions.
Fade Resistant Labels
Brother P-touch laminated labels are engineered for long-lasting clarity, even in harsh sunlight and outdoor conditions. Designed to resist fading, these labels maintain legibility for years after application. In a fade resistance test, multiple Brother laminated labels in various colors were applied to coated metal plates and placed inside a fade-inducing chamber heated to 181.4°F (83°C) — simulating a full year of sun exposure. After 100 hours, the results showed that text colors remained sharp and fully legible across all label types. Only minimal fading was observed in the yellow background tape, while other colors showed no visible change.
Water and Chemical Resistance
Water and chemical resistance tests were conducted in two stages:
Stage 1: Submersion Test for Water and Chemical Exposure
To evaluate the chemical and water resistance of Brother P-touch laminated labels, samples were affixed to glass slides and submerged in a variety of liquids for two hours. The labels showed no structural changes and remained securely attached. While a few tapes exposed to stronger chemicals exhibited minor surface changes, even those remained legible. More importantly, wiping the labels with the same chemicals caused no damage, proving that accidental chemical spills can be cleaned off without compromising label quality.
Stage 2: Chemical Abrasion Resistance Test
To simulate tougher industrial environments, Brother P-touch laminated labels were applied to glass plates. A 500g weight with a solvent-soaked cloth was passed over each label 20 times. Unlike non-laminated competitor labels, Brother’s laminated tapes showed no loss in print clarity, confirming their ability to withstand repeated chemical exposure and abrasion.
5. Strong Adhesion
Adhesion Test Procedure
To verify the bonding performance of Brother P-touch laminated tapes, both standard 12mm tape and extra strength adhesive tape were tested on a variety of surface types. Each label was applied to different materials and allowed to set for 30 minutes. Adhesion was then evaluated using a 180-degree peel method, following the Japanese Industrial Standard JIS Z0237 for adhesive tape testing. This method ensures consistent, industry-recognized results for label adhesive strength and durability.
Test Results (Extra Strength vs. Standard Tape)
The test results confirmed that Brother’s extra strength adhesive tape delivered impressive performance, maintaining an adhesive strength of approximately 6 Newtons across a range of materials. Compared to our standard 12mm tape, the extra strength version demonstrated an average of 50% greater bonding power. This superior hold makes it the ideal choice for demanding surfaces such as polypropylene, textured plastics, and industrial-grade materials, where standard adhesives may not perform reliably.
Key Benefits
- Enhanced Adhesion: Delivers superior sticking power on hard-to-label surfaces like textured plastics, powder-coated metals, and polypropylene.
- Reliable Performance: Maintains strong, consistent adhesion even in high-moisture, high-temperature, or industrial environments.
- Versatile Application: Ideal for a wide range of uses—from warehouses and manufacturing plants to outdoor labeling and rough interior surfaces.
Brother's strong adhesive tape is perfect for applications requiring extra durability and strength.