What Does the “G” Mean? Understanding Brother’s New TZe Tape Packaging
If you’ve recently come across a Brother TZe tape with a “G” at the end of the part number—like TZe231G or TZe221G—you might be wondering what’s changed. At first glance, it may seem like a new product or formulation, but here’s the good news:
The “G” in TZe231G or TZe221G simply refers to updated retail packaging. The tape inside is exactly the same premium, laminated Brother P-touch tape you know and trust.
What's Different With the “G” Version?
The only change you’ll notice is the new packaging design. In April 2025, Brother began phasing in updated packaging for its TZe tape lineup to improve shelf visibility, reduce waste, and reflect modern branding. During this transition, you may see both old and new versions on the market until existing inventories are depleted. Rest assured, the tape inside is exactly the same—with no changes to dimensions, color combinations, adhesive strength, or overall performance.
For example:
- TZe231G = TZe231 (Black on White, 1/2" wide)
- TZe221G = TZe221 (Black on White, 3/8" wide)
- And so on...
Why Did Brother Add a “G”?
Brother uses suffixes like “G” to differentiate retail packaging versions from bulk or older designs. This helps them streamline inventory and makes it easier for distributors and resellers (like us at PtouchDirect.com) to manage updated product lines. But rest assured:
- G = New packaging
- Same trusted tape inside
- No difference in printer compatibility
Full Compatibility with All Brother P-touch Label Makers Using TZ or TZe Series Tapes.
Whether you purchase a TZe231 or a TZe231G, the tape is compatible with the exact same Brother P-touch label printers.
Need help finding the right tape for your machine? Use our TZe Tape Compatibility Guide for quick matching.
What Are TZe Tapes Known For?
All Brother TZe tapes—including those with the “G” packaging—are:
✅ Laminated for durability
✅ Water-resistant and fade-resistant
✅ Freezer-, microwave-, and heat-safe
✅ Great for indoor and outdoor labeling
They’re ideal for offices, retail environments, warehouses, kitchens, garages, classrooms, and more.
Bottom Line: Should You Buy the “G” Tape?
Yes—absolutely.
When you see TZe231G, TZe221G, or any other “G” version, you’re simply getting Brother’s new retail packaging with the same high-quality laminated label tape inside.